Happy Hour is a mocktail in a can targeted to nondrinkers between the ages of 21 to 30 years.
Through Wildflower Design Company's "Brand Bootcamp" design challenge, I was able to create this brand with the core values being bold, exciting, friendly, and fun. I gave myself one hour to design these cans after doing some market research. Happy Hour needed a rebrand that would stand out on a shelf and look more appealing than an actual cocktail.
I created hand drawn features to capture the playful and friendly look while also keeping the font trendy, bold, and readable. I came up with the marketing slogan "Party On" to show that this brand isn't over-selling the "non-alcoholic beverage" and over emphasizing the fact that you don't need alcohol to have fun. The message is still clear, without being too obvious for the consumer.