ROOTS

For this challenge, I was given a prompt through Wild Flower Studios' "Brand Bootcamp." I was given a name, brand values, and creative considerations. Scroll through the photos below and read more about my process.

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The brand values for Roots included: authentic, reliable, expert, and practical.

 

The brand was in desperate need of a redesign, but wanted to keep their new logo simple and professional for their target audience of 15-35 year old working professionals. This audience needs a simple solution for their busy lifestyle.

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One of the main selling points of this product that makes it so unique is the transparency Roots offers to its consumers. Roots wants their customers to know exactly what is going into their scalp, and provide the basic needs that a shampoo and conditioner could offer. Roots focuses on what's in your roots, so you can get back to yours.