The Krave team reached out to me do help them design the brand and packaging for their cocktail seltzers. The goal was to keep the brand identity and packaging design clean, adult, and gender neutral while pushing flavor through color.
The team decided that we should leverage white and use the vertical shape of the can to enlarge the logo as large as possible. One of the unique things about this branding is the small details to help build a brand identity within such simple-looking packaging. For example, the pattern on the top of the can that travels down to the bottom is actually the K from the Krave logo turned on its side and used as a pattern.