For this challenge, I was given a prompt through Wild Flower Studios' "Brand Bootcamp." I was given a name, brand values, and creative considerations. Scroll through the photos below and read more about my process!
The brand values for Fiore included: Modern, Fresh, Feminine, and Fuss-Free. Although the brand is sustainable and organic, Fiore didn't want to solely focus on those aspects (as they believe that it will become mainstream). So, for the majority of this project, I was challenged to stay away from the typical "green" and minimalistic look that most natural brands tend to use.
Check out my video below that showcases my process in designing Fiore.