Packaging, logo and brand design, secondary logo, and brand carryall for SSB Beauty.
When Michael at SSB Beauty reached out to me, he wanted his message of simple, clean beauty. He wanted his audience to have a quick and simple beauty routine to keep their skin hydrated, rather than a multi-step, time sucking process that promises to fix something that is "wrong" with your skin. He wanted to celebrate natural beauty and the individual.
My branding for this process began with creating our user persona, which then led us to our mission and brand identifiers. You can read more about the brand in the carryall linked below.
As you can see, we wanted to create a unique, custom type logo that contains a symbol that represents hydration and simplicity (the subtle droplets created by the space in the "S."