IN THE NUDE

"In the Nude" is a female lingerie brand created by Wild Flower Design Studio's "Brand Bootcamp" challenge. The brand focuses on the goal of making you feel comfortable in your skin, whether you're petite or plus-sized. The brand identity contains the following values:

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Inclusive

Empowering

Sexy

and Glamorous.

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In the Nude wants "female-strong" to come accross in their branding, without the colors being pink and girly. For this brand, I focused on a clean, minimalistic yet bold typeface to carry the sexy and empowering vibe that ITT stands for.