IN THE NUDE

"In the Nude" is a women's lingerie brand born from Wild Flower Design Studio's "Brand Bootcamp" challenge. The brand is dedicated to ensuring you feel confident in your own skin, regardless of your size, whether petite or plus-sized. Its identity is built around the core values:

- Inclusive
- Empowering
- Sexy
- Glamorous

In the Nude aims for a "female-strong" presence in its branding, steering clear of traditional pink and girly colors. To embody sexy and empowering essence of the brand, I opted for a clean, minimalistic, bold typeface.