PIRATE'S BOOTY

Pirate's Booty was the first major brand I designed for at Amplify Snack Brands before moving to Hershey. After learning the successful brand identity, I was able to adapt the design style and create sublines, seasonal bags, custom typography, corrugate items, and back of pack illustrations (which are featured on every Pirate's Booty SKU).

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As I worked more and more on this style, I became the owner of design for the brand, creating all graphics across the many SKUs and corrugated items. Scroll through below.