PIRATE'S BOOTY

Pirate’s Booty was the first major brand I worked on at Amplify Snack Brands prior to the Hershey acquisition. After quickly learning and internalizing the brand’s identity, I expanded its visual language across sublines, seasonal packaging, custom typography, corrugated materials, and back-of-pack illustrations—now featured on every Pirate’s Booty SKU. I later became the lead designer responsible for maintaining and evolving its visual presence across a wide range of SKUs and packaging formats.

 

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