REESE'S PIECES HALLOWEEN

For this project, I was challenged to create Halloween graphics around a non-existing lay-down Reese's bag. The difficulty was keeping the graphics simple enough to not distract from the cascading imagery falling down the bag. Another challenge was that since this bag was never before used (they're typically stand-up gusset pouches), the space we had to work with was extremely limited.

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By integrating the purple fin-seals that are used on other seasonal items for Reese's, I was able to tie together the Halloween graphics without pulling too much attention away from the photography in the middle. Once I had the design approved, I created a render (below).