Reinasol is a Pre-Columbian gold-centered jewelry company, aiming at a wide target audience consisting of women between the ages of 20 to 40. Reinasol reached out in need of a simple logo that embraced the brand name, which translates to "queen sun."
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The main focus was to keep the brand bright, bold, and beautiful while retaining the images of a sun and a crown. This brand focuses on bright, chunky jewelry and Pre-Columbian gold pieces, so the brand identity represents that in the colors and chunkiness of the circles while remaining regal and dainty with the beautiful, sophisticated typeface.