MOXIE

Moxie, meaning courageous spirit and determination, is represented in this mock rebrand of an adaptogenic sparkling water. The prompt was given to me with details of the founder's goals, mainly to create an energy drink that simultaniously supports a healthy gut. Wonderkind is targeting a late Gen Z and Millennial crowd, and has mostly a women audience (although the drink is for all genders). The brand values/adjectives include: lively, refreshing, bright, modern, clean. All adjectives are represented in the bright colors yet legible typeface.