MOXIE

Moxie, which signifies a bold spirit and determination, is embodied in the rebranding of this adaptogenic sparkling water. The founder aimed to develop an energy drink that promotes gut health. Wonderkind focuses on a late Gen Z and Millennial demographic, primarily appealing to women, although the beverage is suitable for all genders. The brand's values and characteristics lively, refreshing, bright, modern, and clean, all conveyed through vibrant colors and a clear typeface.