Mu! is a vegan ice cream brand focused on unique flavors and a packaging design that isn't typical of other ice cream brands. From the Brand Bootcamp by Wildflower Design Co, I was able to challenge myself to create a modern and bright brand with the brand values: fresh, innovative, joyful, and creative.
The brand wanted a rebrand that was the opposite of luxury-looking brands such as Haagen-Dazs. So, I aimed to create a bright and bold brand that would stick out on the shelves amongst other ice cream brands. The brand also focuses on Instagram as their main marketing platform, so I wanted to make sure it appealed to the right audience.
I included my original moodboard and color-picks for this specific brand design in the images below.