SSB BEAUTY

Packaging, logo and brand design, secondary logo, and brand carryall for SSB Beauty.

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When Michael from SSB Beauty approached me, he aimed to convey a message of simple, clean beauty in his branding for SSB.

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My branding for this process began with creating our user persona, which then led us to our mission and brand identifiers. You can read more about the brand in the carryall linked below.

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We wanted to create a unique, custom type logo that contains a symbol that represents hydration and simplicity (the subtle droplets created by the space in the "S"). After market research we decided on a bright, colorful, youthful design that better aligns with our target audience.